(176) This Executive Coach Teaches You To Embrace Your Power | Executive Coach and Consultant Diana Hernandez Wayne
Welcome back to another installment of Moneda Moves mi gente! A lot has happened in the last week and there is no better time to lead our lives with intent. These are four principles that covering money and culture as a journalist for nearly 10 years and producing Moneda Moves have taught me. They are principles that still hold true for me today (expanded):
The wealth we build as underrepresented communities matters. For self, for women, families and communities. Wealth in alignment with what we believe in is powerful.
Investing capital in spaces and places that align with my values. In a capitalist system like the U.S. it’s one of the biggest opportunity levers to put our dollar where our mouth is (and yes, see real returns).
Commiting to the power of community. This is a kind of cultural capital that gets overlooked so often and is so important. Community creates movements, change and drives towards equity. Getting involved in endeavors that drive the needle on critical issues matter. It’s the power of coalition building and being able to drive towards a common goal across diverse populations.
The stories we tell matter. We’ll continue doing our part here and via @monedamoves.
Onto today's interview:
Diana Hernandez Wayne wants you to live your life intentionally; otherwise, what’s the point? I first met her at L’Attitude, the annual conference hosted by the $100 million fund (LAT VC) investing in Latino businesses.
Diana is an absolute force, and I am so excited to have her on the show. She is a wealth of knowledge and feels like she’s lived a thousand lives! Diana learned early in her career that she would rather live an intentional life than a stagnant one. To do that, she had to learn how to let go of her scarcity mindset.
Diana Hernandez is an executive coach and consultant who advises corporate clients, venture funds, and founders on scaling their businesses. Diana has experience moderating and leading career advancement workshops and uses neuroscience-based practices to drive change.
Before executive coaching, she spent her career in consumer brands, working for Fortune 500 companies, including Clorox, Brita, and Method Products. She has experience in P&L management and cross-functional roles in finance, sales, marketing, and e-commerce, with expertise in launching and growing multimillion-dollar brands with major national retailers.
Living intentionally comes at a cost. To live the life we want, we have to let go of our fears.
So many of us stay exactly where we are because we are afraid of failure. The fear of failure almost kept Diana in a financial reporting job she wasn’t aligned with. Once she overcame that fear and requested to switch departments, more opportunities opened up for her.
In this week’s episode, Diana shares the most important lessons she has learned from her years of personal and professional experience. Climbing the corporate ladder has never been easy, especially when she’s usually the only Latina in the room. She was frustrated with her career path but was afraid that pivoting meant quitting. Once she faced the grief of losing two sisters in one year, Diana knew she had to live her life intentionally. She needed to take control of her life and make her decisions from an empowered place and not from limiting beliefs.
It wasn’t until she left the finance department for the sales department, and then the marketing department, that she began to align with her true purpose. Diana learned that she had to let go of her scarcity mindset and embrace her power. After years of honing her skills, Diana is teaching corporate leaders how to embrace their power, build their brands, and live intentionally.
This week, we talked about:
Why her sisters’ passing lead her to live a more intentional life
How she got the mentor she needed to get ahead
How to pivot prepare for success instead of failure
How you can build your brand like a pro
You can listen to the episode here.
No te lo quieres perder.
Con poder,
Lyanne
Thank you for joining us! Until next time, catch us here on Moneda Moves.