Moneda Moves Wrapped (170): From Building Familia in VC to Success In A Brand Celebrating Immigrants - Our Top Listens From '23
¿Que tal, socios? In the spirit of reflecting on 2023 with our partners in vision building and mapping what success looks like in the year ahead, at Moneda Moves we are replaying the greatest hits from the year. For our final notita of the year, we welcome you to take a listen to our top 5 episodes of 2023.
From an interview documenting how Cheryl Campos, model and venture capitalist, is building community via La Familia to an interview with Daniel Buezo, who is building a successful brand celebrating immigrants via Kids of Immigrants alongside business coach Ashley K. Stoyanov Ojeda, our listeners were engaged this year, with 54% more followers subscribed to our podcast. Thanks for joining us on our journey, mi gente!
🥁And now, our top Moneda Moves episodes of 2023 🥁
Cheryl Campos, who was called “The Multihyphenate Queen” in article we wrote for Hispanic Executive, has transited investment banking, modeling, community building and venture capital. It’s some of these many skills that led her to build La Familia, an ecosystem built just two years ago for Latino founders and venture capitalists to come together. Today, it supports more than 300 venture capitalists throughout their careers from breaking into venture to creating their own funds and is backed by the likes of SVB, Comcast, Samsung Next, Techstars, and more.
For Rachel Basoco, community building has opened doors to a wide range of industries from lifestyle, to entrepreneurship, and as of late the world of finance and of Paris Hilton. In a world where building trust is priceless for public figures and companies alike, it pays to have an engaged community when platforms have established a relationship with them. It’s Basoco’s job to help build that through community.
In 2018, Martinez opened the doors to The Avana House agency with the intention to celebrate leaders, flavors and brands that represent what our diverse BIPOC communities look like. The name Avana is an homage to Havana, Cuba where Martinez’s parents were born. In just a few years The Avana House led storytelling for some of the fastest-growing emerging brands and created moments in publications like The Today Show, Food & Wine, and The New York Times. Since this interview, Martinez has now opened her new venture covering Latinas in Sports, DRAFTED.
We speak with Hector Saldivar, Founder and CEO of Tia Lupita Foods, a better for you, healthy Mexican-inspired food brand that uses clean and simple ingredients in all their products. His journey started with his mom’s salsa recipe, which he wanted to package to share with the world. Tia Lupita Foods has expanded beyond salsas and is in the business of selling tortillas, grain-free chips and much more.
A replay from 2022, but a Moneda Moves listener favorite in collaboration with Latinx professional network, La Nueva Link: We’re talking all about making it and building a brand identity that lasts. Joining Lyanne Alfaro, founder of Moneda Moves, on the panel was co-founder for the network, Deb Renteria.
A big shout-out to all our guests in 2023 who came on Moneda Moves who have shared their time, energy and invaluable lessons with our audience. And we’ll reiterate: it’s because of loyal and new followers like you that we will continue to document our cohort and peers in the world business - to track history and how our cohort is effectively building generational wealth.
We can’t wait to share what’s in store for 2024. To that end, Moneda Moves will be back in your inbox in January to share more stories, headlines and stories. Our data vault also delivered on a few more interesting facts from our amazing listeners in 2023 via Spotify for Podcasters):
🌎 Moneda Moves streamed in 10 countries, with a significant new number of listeners in Mexico. This is exciting news with the growth Latino businesses stand to make in international markets.
🎧 Top podcast genres from you, our fans, were comedy, society, culture and business
🎵 You had impeccable taste in music also, with pop, rap and Urbano Latino in the lead. ¿¿Donde esta mi gente??
🏆 We were a #1 podcast for 367 fans, to be exact.
A big thank you to every single listener that helped Moneda Moves go the extra mile in 2023. A few ways to continue to support us in the new year:
Share this newsletter with your friends and encourage them to subscribe for original and aggregate coverage about Latinos leading the charge in entrepreneurship.
If you like what you hear, drop a 5 star review for the podcast via Spotify. This helps us continue to track our audience to make content that’s useful to our listeners.
And for now…
Whether you spend your New Year’s Eve counting down with grapes to midnight to welcome a prosperous year or running your suitcases down the block in preparation for your year of wanderlust, or perhaps another tradition that’s more introspective, we hope that that it’s in the presence of community you love. Seguimos, mi gente.
Con poder,
Lyanne
Thank you for joining us! Until next time, catch us here on Moneda Moves.