Moneda Moves (71): This founder created a viral game helping Latino families stay connected
Welcome Moneda Moves readers, old and new!
As we approach a new year, we’ve got a new look — same vibes! Here, we will bring you weekly updates all about Latinos making money moves, our community’s relationship with money and role in the American economy.
This week, we’re highlighting small business owners during what has been a challenging year, resources and how we can best support them. We also release a podcast special with 30 Under 30 founder of the tabletop card game for Latino families, Tragos. After Carolina Acosta created the game with her business partner (who made a similar game for the Asian community), the business has continued to make a profit. Since launch two years ago, the self-funded venture made more than one million dollars while donating to causes like the Immigrant Worker Safety Net.
A lot to cover and on a Friday, nonetheless! Let’s dive right in then, shall we?
Headlines to put on your radar.
Google offers Latino communities free training to market and run their businesses online💻:Google recently launched a program for Latino business owners to teach them about business growth and marketing using digital tools. Growth With Google equips business owners with virtual workshops, digital coaches, primer lessons and quick help videos. Better yet? The info is all available in Spanish. Check it out: http://grow.google/pasoapaso. (nola.com)
What supply issue? The broken pipeline for Latino executives🤔:Latinos will make a quarter of the US population by 2050, and to see that they make only 4% of executive roles is disheartening. Big companies market to and profit from Latinos -- all the more reason to have representation in the C-suite. But the gap between representation in the labor force and executive positions is the biggest one yet for Latinos. Yet, this segment makes 18% of the labor force and one in seven small businesses in the country. (Axios)
Rising voices in business, fintech, entrepreneurship and beyond.
Meet the Latina who created a tabletop game to help Latino families bond (MONEDA PODCAST)🎧: Not only are we getting a newsletter this week, but also a podcast! We spoke with Carolina Acosta, a founder on the 30 Under 30 List to hear about how she started the tabletop card game to help Latino families bond. The best news to read? The company is operating debt free and at a profit.
Listen to the full podcast here.
Latino-owned businesses to consider supporting this week.
Did you know there that a National Support Latino Business Day now exists? Thanks to nonprofit Support Latino Business, the national day has been celebrated for the second year in a row (September 14). But especially during the holidays, supporting Latino-owned biz is something we can all get behind.
Here's a few directories of businesses to consider purchasing from this holiday season.
Check out our full list on Instagram.
Support Latino Business
This year launched the SLB Impact Fund to provide grants to Latino/x-owned small businesses across the country.
The “leading beauty, fashion, and lifestyle e-commerce designed by and made for Latinas.”
What small businesses are you shopping with during the holidays? Drop their name in the comments below.