Moneda Moves (162): Meet the Latest Venture For Leads Behind KIND Snacks | Miguel Leal, Co-Founder & CEO, SOMOS Foods
The leads behind KIND are focused on a new kind of business nowadays in addition to the well-known snacks, this time focused on complex flavors provided to customers at the intersection of cultural-relevance and convenience.
SOMOS Foods makes Mexican food with authentic recipes and plant-based, Non-GMO ingredients. Tacos, tostadas, nachos and chilaquiles are all ready in ten minutes. When Miguel Leal saw American shelves representing Mexican food, he noted there was a big opportunity to create this offering: a CPG company that was accessible to the masses and represented the cuisine more authentically.
Today, we speak with co-founder and CEO Miguel, whose experience building successful food brands is extensive. He previously helped accelerate growth at KIND Snacks, where he served as Executive Vice President Marketing for three years. There, he first connected with SOMOS co-founders Daniel Lubetzky and Rodrigo Zuloaga.
He is a Mexican-American food industry veteran who comes to SOMOS following two years as the Chief Marketing Officer at Cholula.
Before then, he was at Danone and Diamond Foods working on the Kettle brand. His food career began at PepsiCo's Frito-Lay managing the Lay's potato chip category for nearly three years. Miguel moved to the United States to receive his MBA from The Wharton School at UPenn.
A fun fact: Born and raised in Monterrey, Mexico, Miguel's favorite Mexican meal is home-cooked picadillo with rice and beans.
Take a listen to this week’s episode here. No te lo quieres perder.
Con poder,
Lyanne
Thank you for joining us! Until next time, catch us here on Moneda Moves.