Moneda Moves (157): Why Taking Control of the Narrative Matters - Crafting Your Company's Story
Welcome back from a long weekend, mi gente! While Moneda Moves is mid-production for our next pod season, we want to talk about a crucial theme for us year-round: our stories matter.
In my four years at Nasdaq, and in working with companies to help them communicate their narratives on national platforms, I’ve found the same to be true for founders and their ventures. If you’re running a business, defining your story and doing so early matters. You have the power to better define what reputable sources will say about you, plus how potential investors and customers perceive you. This is especially important for Latinos who have been cited to start new businesses at a faster rate than anyone else.
Just last month, I was at Blue Ridge Labs in New York City to teach a workshop all about crafting a story for your company and then to guide six founders through their company storytelling. Today, I’m going to share these core pillars of making a company story with you to assess how you’re communicating your own story:
Storytelling pillars that drive your company
Mission: The purpose of your company: why you do what you do. The overarching statement that drives the company into the kind of future it envisions.
Vision: Describe the world with your solution in it – what does it look like? This is both what you tang
Values: What are the pillars that your company operates on? Your values help you determine how you do things, the kind of partners you will agree to work with and the projects that you launch as part of your company.
Refine your messaging by combining your pillars and elaborating on what makes your story so unique.
Refresh your messaging as your company changes and evolves to remain accurate.
Following our workshop, we also worked on messaging for founders at Blue Ridge Labs, all building tech-based, community-driven companies to address real-world problems of people experiencing poverty. Personally, I am so excited to continue to track these companies’ stories and how they continue to grow.
This brings me to my announcement today: because at Moneda Moves we believe in the power of stories, we have launched services to WORK WITH US! You can now find it in our services tab in our Moneda Moves website, with packages around storytelling including:
What’s the Story? What narrative will reputable sources share about your company? This is more than just the story of how the company came to be, but it’s certainly part of it.
Prep for the Media When tape begins to roll, you want to make sure you’re helping steer the narrative in your media interview. We review how to interview with the media in a two-part training session.
Interested in working with Moneda Moves? You can file an inquiry here.
A PSA for our pod listeners: While we are in between seasons at Moneda Moves, I encourage you to listen to our first season of this year speaking with multi-hyphenates of the venture capital and business space.
Con poder,
Lyanne
Headlines to put your radar.
Top Five Latino Homeownership Trends in 2023: The last few years have produced incredible growth for Latino homeowners. But this isn’t a new trend. For the last eight years, Latinos have remained the outstanding cohort, posting continuous homeownership growth throughout that period. In 2022, Hispanic homeowners added 349,000 homes to their owned properties, increasing their homeownership rate to nearly 49 percent.
In our latest report for Hispanic Executive, I speak with real estate experts about how we have seen homeownership among Latinos increase and the challenges we face in order to see sustained growth.
What are the benefits of a DINK life? (NewsNation): If there’s anything that entering my latest era of money management has reinforced it’s that personal finances are PERSONAL. NewsNation had be on for a panel about personal finances, specifically two new terms that have emerged in today’s economy: DINK (double income no kids) and DINS (double income no spouse). You can watch it here.
Being closer to family has offered me an opportunity to begin to plan longer term, not just for myself but also for my parents. Between wills, trusts, and retirement planning it can be overwhelming, but we’re breaking it down to approach it poco a poco, as Rita Soledad Fernández Paulino (Wealth Para Todos) likes to emphasize.
In reframing: we get the privilege to be able to think about our legacy not only in the US but in Mexico, our motherland.
Personal Finance Educator Yanely Espinal Launches “Mind Your Money”: A Latina talking personal finances has published a new book as of yesterday! Yanely Espinal is Brooklyn-born and raised, and was the first in her family to graduate from college. Today, she is on a mission to help younger people learn about personal finance in an engaging way through in person workshops but also through her educational videos online. She’s also Director of Educational Outreach at Next Gen Personal Finance and is a member of CNBC's Financial Wellness Advisory Council.
You can support her by purchasing a book and writing a review here.
Thank you for joining us! Until next time, catch us here on Moneda Moves.