Moneda Moves (155): The Biz of Building Community: From Finance To Influencers | Rachel Basoco, Digital Community Architect
In a world where building trust is priceless for public figures and companies alike, it pays to have an engaged community when platforms have established a relationship with them. It’s Rachel Basoco’s job to help establish that rapport through community building.
A new episode of Moneda Moves is out today, mi gente, and today we are diving into the business of community building. For Basoco, the field has opened doors to a wide range of industries from lifestyle, to entrepreneurship, and as of late the world of finance and of Paris Hilton. You read that right.
Today, Rachel is a multi-hyphenate at her core as Director of Digital Communities Advancement and Growth at Fidelity Investments, Web3 Community Manager at Paris Hilton’s company 11:11 Media and founder of Rachel Basoco LLC. Through her own company, her clients have included self-funded start-ups, Fortune 500 giants, and tech unicorns. She helps each partner craft and execute a community strategy that enables them to acquire customers faster and retain them longer.
We speak with Rachel about her entry into community building via building her own company in New York City to expand the space Latina creatives fill, Trenza. We also talk about how she built community at one one the city’s staple coworking spaces for women entrepreneurs, Luminary. Rachel also shares her priorities in community building today, from the world of finance to influencers.
Follow Rachel Basoco on LinkedIn: https://www.linkedin.com/in/rachelbasoco
Follow Rachel on Instagram: @RachelBasoco
Con poder,
Lyanne
Thank you for joining us! Until next time, catch us here on Moneda Moves.