Moneda Moves (122): El Negocio, Socio: Building A Brand Strategy That Lasts

Hello, Moneda Moves listeners and feliz domingo. This week marked the end of our two-part collaboration between Moneda Moves and Latinx professional network La Nueva Link. We’re talking all about making it and building a brand identity that lasts. Thank you so much to LNL co-founder Deb Renteria for joining me to co-host this week’s panel.

Latinx-owned businesses are the fastest-growing segment of the U.S small business ecosystem. It’s a fact. But in a highly competitive environment, the stakes are also high. Per Bureau of Labor Statistics report, by the end of the fifth year, about half small businesses across the board will have failed. Therein lies one of our critical questions: How to create a brand and business that lasts? Today we speak with two experts in the space to share their guidance and experience.

Meet our panelists:

Kids of Immigrants was co-founded by Daniel Buezo as a medium to express the passion to create, empower and love. Inspired by his roots, environments and life experiences the mission statement is simple -- DO THE BEST WE CAN WITH WHAT WE HAVE.

Ashley K Stoyanov Ojeda is a community-builder, business-development strategist, coach, and socialpreneur. Originally from Queens, NYC. After creating a national organization that has been featured in The Recording Academy, called #WomxnCrush Music, she has dedicated her career to creating opportunities and developing businesses and communities of underrepresented entrepreneurs through her coaching and consulting, and has become known as the Business Hada Madrina and author of business-launching toolkit “Jefa In Training."

Listen to the full episode here.

Con poder,

Lyanne

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Thank you for joining us! Until next week, catch us here on Moneda Moves.