Moneda Moves (118): Becoming A Jefa In Charge | Jefa In Training Author Ashley K. Stoyanov Ojeda

Mi gente, it’s been a disheartening week in the news as we witness Russia’s invasion of Ukraine. Please remember to take care and know there are ways we can help even from afar, one of them being through action (a big thank you for the resources to Nicole Casperson, author of WTFintech).

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We count the silver linings and blessings this week, as we launched a new episode of Moneda Moves to celebrate our “Business Hada Madrina,” or Business Fairy Godmother and author of “Jefa In Training” Ashley K. Stoyanov Ojeda. This week, she launched her book which will help train Latinas and aspiring business owners everywhere. Did you know Latina women start businesses at 6X the national rate?

Ojeda is expert at helping people launch themselves into their endeavors whether it’s music, a career or founding and growing a company. Her journey to coaching entrepreneurs has been anything but traditional, yet wholly authentic — and if anything, that’s her superpower. We can’t think of a better time to launch than Women’s History Month, and know that the impact of her research and insight will carry on year-round and for years to come.

Through building community for the music industry, and then learning about how to help others do the same, she has become a business-development strategist, coach, and author of the newly-debuted book, Jefa In Training, a guidebook to becoming a successful entrepreneur. Ashley's career started in the music industry in 2012, and after working at major record labels, created her own network for local womxn songwriters, now a national organization that has been featured in The Recording Academy, called #WomxnCrush Music.

Since the growth of her organization, she has dedicated her career to developing businesses and communities of underrepresented entrepreneurs through her coaching. Her book has received praise from the likes of Eva Longoria, We Are All Human’s Claudia Romo Edelman and SUMA Wealth’s Beatriz Acevedo. We spoke with Ashley about her path to entrepreneurship and actionable tips for Latina entrepreneurs, starting with the one below. Listen to the full episode for actionable tips from the jefa in charge.

Con poder,

Lyanne

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Thank you for joining us! Until next week, catch us here on Moneda Moves.